We’ve said it before, proper lighting is essential for every space. Well planned lighting connects people to the experience of the space. Think back to a really memorable experience (concert, romantic dinner, party, etc.), can you remember how you felt? What was the lighting situation? Do you think it had an effect on your mood?
You never really realize how important lighting is until you pay attention.
Next time you go to a store, restaurant, or even doctor’s office, take a minute to assess the lighting situation. How does it make you feel? Do you want to just get the job done and get out of there, or do you feel less rushed and relaxed?
Lighting can have a serious impact on the customer experience in all different types of businesses. For example, many grocery stores are switching up their approach from the typical overhead mass fluorescent style lighting to more “warmer” light bulbs and fixtures. They’re doing this to keep up with the increasingly important “customer experience” trends in the industry. Studies have shown that when customers feel more comfortable and at ease, they’re more likely to purchase items they may have overlooked in the past. Grocery shopping has become less of a task for some mothers and more of an escape from the every day hustle and bustle.
Let’s compare a fast food chain with a fine dining Italian restaurant. Fast food restaurants want to get customers in and out as fast as possible. That’s why you may find these places to be at a little colder temperature and fully lit up with bright lighting. Not only is the bright light source effective for a safer production line, it isn’t as inviting and doesn’t make you want to stay forever. The more people in and out, the more money is made. Most high end restaurants spend a lot of time getting the lighting and temperature just right. This is to invite customers in, and to create a place to make memories and catch up with old friends. When I think back to some memorable dinner parties with friends the lighting is almost always spot on – dim, warm and comfortable!